Nice to meet you.
My name is Christabel Kim, and I am the founder of Flora Partners.
For the past 15 years, I have helped B2B services and technology companies grow. I started as a strategy consultant at Ernst & Young leading wealth management firms’ transformation into tech-enabled services. Subsequently, I led product at Owl (Insurtech SaaS) helping insurance companies leverage data to better predict insurance fraud. Excited to see more companies benefit from technology, I led the national innovation program at Amazon Web Services. Most recently, I built and led all customer and post-sales functions as Head of Customer (Post-sales) at Secoda (Data Governance SaaS; acquired by Atlassian).
Now I am focused on finding one great business whose founder is ready for their next chapter, and on personally stepping in to lead and grow it for the long term.
My motivation is deeply personal. I grew up helping build my dad's business from the ground up, working in marketing, product, operations, and customer support. Working alongside my parents gave me an appreciation for entrepreneurship from an early age. In 2023, I spent a year building my own B2B sales and marketing technology startup and learned firsthand what it takes to create something from nothing.
You have put years of hard work, personal sacrifice, and commitment into building something meaningful. You and your company deserve someone who will honor that legacy and carry it forward.
If this aligns with your long-term vision for your company, I would welcome the opportunity to learn more about you, your business, and your goals for the future. Every conversation is private and confidential, allowing us to explore whether we may be the right fit to partner together for the next chapter.
Warmly,
Christabel
CHRISTABEL KIM
Founder & Managing Partner
OUR DIFFERENCE
SINGULAR FOCUS
We focus on acquiring and operating one business, meaning we are undivided in our energy, focus, and mindshare.
THOUGHTFUL TRANSITION
We are committed to a constructive and straightforward negotiation process built on respect and honesty. We aim for acquisition terms that are fair to the current owner and support the long-term success of the company. We aim to create a mutually positive experience.
ENTREPRENEURIAL STEWARDSHIP
We apply the best of founder and owner spirit to bring innovation, energy, creativity, responsibility, integrity, and longevity to the business. We cultivate a people-first culture.
SUSTAINABLE LONG-TERM GROWTH
Our intention is to own and operate the business for the long term, investing in people, processes, and opportunities that strengthen the company's future.
OUR PROCESS
We understand that selling a business is one of the most important and pivotal event in an owner’s life. We are determined to make it a positive partnership. Here is a typical process:
Step 1
Engage in exploratory conversation
We start by having an exploratory conversation, including introductions, overview of Flora Partner’s approach.
Step 2
Sign an NDA & review statements
Out of respect for each other’s time and efforts, we sign an NDA and reviewing 3 years of financial statements up front. This allows us to ensure mutual and informed interest and fit. [1-2 weeks]
Step 3
Meet & greet (onsite)
We visit you, your management team, and the company to learn more about the company (current and future). We review additional information and discuss joint objectives. [1-2 weeks]
Step 4
Provide indicative offer
We provide a Letter of Intent (LOI), i.e. a non-binding offer with our proposed structure and price range. [2 weeks]
Step 5
Conduct due diligence
We conduct a full diligence process including financial, legal, tax, and regulatory review. [4-6 weeks]
Step 6
Sign & transition
We sign and execute the final purchase and sale agreement (PSA). We transition into operating the business and build on the legacy.
Get in touch
Interested in working together? Reach out either directly or via the contact form:
C: +1 647 285 4232
E: christabel@florapartners.ca
Toronto, Canada