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Mission

Acquire and personally operate one established business long-term, preserving what has been built while stewarding its future.

Nice to meet you.

If you're here, you're probably thinking about what’s next for the business you've spent years building.

Maybe it’s retirement, maybe something new. Either way, you want to know that your team, your customers, and the reputation you've built will be in good hands.

I've seen founders sell in hopes of growth, only to watch the to see the things that made them special get lost along the way.

I want to do the opposite. I'm looking for a business to acquire and personally lead for the long term. I plan to step in, learn the business, and build on what you've created.

I am not a typical buyer. I am an operator who has spent the past 15 years scaling B2B software and services companies: as a strategy consultant at EY, product lead at a VC-backed SaaS company, national innovation lead at AWS, and as Head of Customer and Post-sales at Secoda, which was acquired by Atlassian. I’ve spent my career growing businesses by building on what already works.

I know what a business means to the people who built it. I grew up building our family business alongside my dad, working across sales, marketing, product, operations, and customer support. Later, I started my own B2B company and learned firsthand what it takes to create something from nothing.

So, if you are wondering what’s next for your company, I’d love to chat. Every conversation is private, confidential, and a low-pressure chat about you, your business, and what you envision for its future.

I look forward to meeting you.

Sincerely,

Christabel

CHRISTABEL KIM
Founder & Principal

Learn more about Christabel

INVESTMENT CRITERIA

What Matters to Flora Partners

Every business is unique, and so is every owner's vision for what comes next. We're looking for one established, owner-operated company with a track record of steady performance, loyal customers, and a strong position in its market. It has weathered cycles and built something real.

We care just as much about culture. The businesses we admire have teams who take pride in their work and relationships with customers that last for years.

Most of all, we're looking for an owner who wants to see their life's work carried forward by someone fully dedicated to its people, its customers, and its future.

Here are some of the measurable criteria we value. If your business checks most of these, we encourage you to reach out.

Essential business processes for clients under long-term, recurring relationships.

B2B Services Business


Revenue*

$10M - $40M


Growth

≥ 10%

EBITDA

$2M - $8M


Customer concentration

< 20%

*Strong recurring or re-occuring

Niche vertical software embedded in daily customer operations.

B2B Vertical SaaS

Revenue

$3 - 12M


ARR growth (%)


> 15%

EBITDA margin

≥ 15%


Recurring revenue

≥ 50%



Gross retention

> 90%

Customer concentration

< 20%

OUR DIFFERENCE

We focus on acquiring and operating one business, meaning we are undivided in our energy, focus, and mindshare.

Singular Focus

We are committed to a constructive and straightforward negotiation process built on respect and honesty. We aim for acquisition terms that are fair to the current owner and support the long-term success of the company. We aim to create a mutually positive experience.

Flexible Transition

We apply the best of founder and owner spirit to bring innovation, energy, creativity, responsibility, integrity, and longevity to the business. We cultivate a people-first culture.

Founder Mindset

Our intention is to own and operate the business for the long term, investing in people, processes, and opportunities that strengthen the company's future.

Sustainable Growth

OUR PROCESS

We understand that selling a business is one of the most important and pivotal events in an owner’s life. We are determined to make it a positive partnership.


Here is a typical process:

Step 1: Engage in exploratory conversation

We start by having an exploratory conversation, including introductions, overview of Flora Partner’s approach.

Step 2: Sign an NDA & review statements

Out of respect for each other’s time and efforts, we sign an NDA and review 3 years of financial statements up front. This allows us to ensure mutual and informed interest and fit. [1-2 weeks]

Step 3: Meet & greet (onsite)

We visit you, your management team, and the company to learn more about the company (current and future). We review additional information and discuss joint objectives.
[1-2 weeks]

Step 4: Provide indicative offer

We provide a Letter of Intent (LOI), i.e. a non-binding offer with our proposed structure and price range. [2 weeks]

Step 5: Conduct due diligence

We conduct a full diligence process including financial, legal, tax, and regulatory review.
[4-6 weeks]

Step 6: Sign & transition

We sign and execute the final purchase and sale agreement (PSA). We transition into operating the business and build on the legacy.

Get in touch

Interested in working together? Reach out either directly or via the contact form:

C: +1 647 285 4232

E: christabel@florapartners.ca

Toronto, Canada